Por Hanne Engels– La reciente revolución Gucci empezó desde que Alessandro Michele tomó las riendas de la marca, ahora su nueva propuesta para lanzar la colección de relojes Le Marché des Merveilles es con memes.
La marca ha reunido artistas y creadores de memes de todo el mundo como @beigecardigan, @Pollynor y @johnyuyi para desarrollar sus contenidos. Todos los puedes encontrar bajo el #TFWGucci.
En su página se encargan de explicar de dónde viene la palabra meme -por si sigues sin poderle explicar a tu mamá lo que es. Gracias, Gucci-.
#TFWGucci Derek Lucas, AKA @champagneemojis was inspired by the super-recent Arthur meme — the cartoon aardvark represents utter frustration with a clenched fist. New York-based photographer Benjamin Langford (@blangblang92) reinterpreted the meme through his own lens. Langford shoots flowers with a languorous, detached gaze, printing them larger-than-life. They represent the elusive illusion of authentic experience, a tantalizing beauty never quite reachable. For #TFWGucci, a #LeMarchédesMerveilles watch on his wrist and a bunch of flowers in his fist, Arthur is still frustrated. – Text by @kchayka. Discover more through link in bio.
#TFWGucci @egeislekel appropriates sculptures and paintings from art history to make his graphic works. Both referential and completely contemporary, they delight in the collision of popular culture and fine art. As a visual joke, Islekel superimposes van Gogh’s visage over famous album covers. His #TFWGucci memes play with Neo-Classicist paintings, brought to life by captions from @youvegotnomale and @champagneemojis that namecheck art history as well as 21st century romance. – Text by @helenh0lmes #LeMarchédesMerveilles. Discover more through link in bio.
#TFWGucci @pollynor is a one-woman meme machine. Focused on women, demons, and the societal sexism, her drawings have hilarious insights that make you want to hit “like” and then be her best friend. She reclaims devilry as powerfully feminine. Her idea of the perfect funeral hymn? “Glamorous” by Fergie, feat. Ludacris. If you’ve ever promised yourself you’d start saving up like a responsible adult only to blow it off when faced with an accessory you can’t resist, Polly Nor is the artist for you. – Text by @tatianaberg #TFWGucci #LeMarchédesMerveilles. Discover more through link in bio.
#TFWGucci Social networks are our everyday vernacular, creating endless archives of images that are entertaining, disturbing, or titillating. @meatwreck, a collaboration between artists Mitra Saboury and Derek Paul Boyle, enlivens the digital stream with their own blend of organic and surreal imagery. A foot sprouts plants, a piece of meat is framed, or a woman sleeps between mattresses instead of on top. Inspired by @beigecardigan, the duo pictures a #LeMarchédesMerveilles timepiece for #TFWGucci bursting out of the wearer’s suit. ‑ Text by @kchayka. Discover more through link in bio.